There are many different challenges to become a patient centric organisation. This means addressing issues such as vision and mission statements as well as the questions ‘What is patient engagement for us?’, ‘What do we want to achieve with it?’, ‘How do we want to be perceived?’ or ‘What patient activities suit us?’.
This also includes the meaningful anchoring of patient engagement in the company and the establishment of structures so that different internal departments can access the data of those affected and patient activities can be implemented as standard. A clever patient engagement strategy defines both the operational framework and the rules of the game for collaborating with sufferers’ and patient organisations within one’s own organisation.
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